Branson told Canadians what they didn't really want to hear this morning while announcing the Virgin sponsored "Flick Off" campaign. Branson told the assembled crowd of journalists and politicians that the federal government's decision to not honour our Kyoto accord agreements is discouraging. "It is worrying," stressed Branson, "that a great country like Canada is [not following Kyoto] and is setting such a bad example for the world." He went on to say that Canada can meet its targets and it will not ruin our economy.

The launch this morning of the Flick Off campaign took place in the SAS building on King Street, one of the "greenest" buildings in Canada. Ontario Environment Minister Laurel Broten noted that the Ontario government is a key player in this initiative.

For more information on the initiative go to http://www.flickoff.org

1. So it isn’t Branson’s Virgin Mobile phones that are killing off honeybees? And his Virgin Airlines planes aren’t spewing kilotonnes of spent hydrocarbons across the landscape daily?

   What’s worrying is how quickly commercial and political interests have latched onto speculation about climate change as the newest way to guilt us into doing what we’re told.

   If billionaire Branson really believed in Global Warming®, he’d be buying up arctic property by the hectare.

   Posted by Diane  on  04/25  at  12:35 PM

2. Hi “Diane,” due to lack of time this morning I could not post all of Branson’s remarks. He said he has brought Boeing and GE Engines together to work on a jet biofuel product that will reduce consumption of fossil fuels. As to Arctic property… he is on his way to a three week dogsledding expedition in the NWT.

   Posted by Editor  on  04/25  at  01:03 PM

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