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2006 06 02
Apple’s Latest New York Store
Apple opened its new store at the southern edge of Central Park last Friday. Why is this important to Reading Toronto readers? The store epitomizes Apple's (read Job's) commitment to quality design at all points where people interact with the Apple brand. Toronto's Dean of the Rotman School of Business, Roger Martin, says design and design algorithms are a key success factor for North American based businesses. Why? When knowledge is a commodity -- manufacturing and software development knowledge, for example -- the only way to differentiate your product and add value is through design.

That's why Steve Jobs has been so successful over his career. He has believed in a cause greater than the wavering amplitudes of quarterly profits. And it shows.

My advice for companies who want to know how design might fit into their future: Take a trip to New York's Apple store. It will change the way you look at things. Think Different.
[email this story] Posted by R Ouellette on 06/02 at 11:28 AM

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